Privacy policy

Last Updated: October 2026

Welcome to Simirana (powered by Fateh Enterprises). We value your trust and are committed to protecting your personal information and privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website simirana.com or make a purchase from our online store.

Please read this Privacy Policy carefully. By accessing or using our storefront, you consent to the practices described in this document.

1. Information We Collect

When you interact with Simirana, we collect personal information that you voluntarily provide to us when placing an order, creating an account, or contacting our concierge support:

  • Personal Identity & Contact Data: Your full name, email address, phone number, and delivery address.

  • Order & Transaction Details: Items purchased, order history, billing address, and delivery tracking status.

  • Payment Data:

    • For Direct Bank Transfer / Raast / EasyPaisa / JazzCash: Payment confirmation receipts or transaction reference IDs provided by you.

    • For Card Payments via Secure Payment Gateways (PayFast/Safepay): Transaction authorization details. Note: Simirana does not directly store, process, or hold your credit/debit card numbers on our servers.

  • Technical & Usage Data: IP address, browser type, device information, operating system, and website browsing patterns collected via essential cookies.

2. How We Use Your Information

We use the collected information for the following specific purposes:

  • Order Fulfillment: Processing your order, verifying advance payments, packaging, and arranging nationwide doorstep delivery via our courier partners.

  • Customer Concierge Support: Communicating order updates, sending delivery tracking details, and responding to your inquiries or custom requests.

  • Store Improvement: Analyzing website performance, refining UI/UX responsiveness, and ensuring optimal site speed.

  • Exclusive Communications: Sending occasional updates regarding new boutique drops, exclusive festive edits, or VIP promotions (only if you have opted in to our mailing list).

3. Data Sharing and Third-Party Services

We respect your privacy and never sell, rent, or trade your personal information to third parties. We only share necessary data with trusted service providers essential for running our store:

  • Logistics & Courier Partners: Name, delivery address, and contact number shared with courier services (e.g., TCS, Trax, Leopards) strictly for order delivery.

  • Payment Gateways: Secure payment processors (e.g., PayFast, Safepay) to handle automated online payments under encrypted protocols.

  • Website Platform: Hostinger infrastructure and WordPress/WooCommerce core systems supporting website security and data storage.

4. Security of Your Information

We implement industry-standard technical and organizational security measures to protect your personal data against unauthorized access, loss, alteration, or disclosure. Our website utilizes SSL (Secure Socket Layer) encryption to ensure all communications between your browser and our store remain safe and private.

5. Cookies and Tracking Technologies

Simirana uses essential cookies to:

  • Remember items in your shopping cart during your session.

  • Maintain account login states.

  • Optimize website layout and speed performance.

You can manage or disable cookies through your browser settings, though doing so may affect certain interactive features of our storefront.

6. Your Privacy Rights

Depending on your jurisdiction, you have the right to:

  • Access the personal information we hold about you.

  • Request corrections to inaccurate or incomplete personal details.

  • Request the deletion of your personal data from our records (subject to legal or tax record-keeping requirements).

  • Opt-out of receiving promotional or marketing emails at any time by clicking the “Unsubscribe” link or contacting us directly.

7. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please reach out to us:

  • Brand Name: Simirana

  • Parent Entity: Fateh Enterprises

  • Website: https://simirana.com

  • Concierge Support Email: mail@simirana.com

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